MuLondon has announced that its entire range of skin care products now displays the new Vegetarian Society Approved Vegan trademark. The company says it has carried the original Vegetarian Society Approved logo since 2012, and now the company is excited to join the new scheme, which is especially devised for vegan products.

Headquartered in London, MuLondon has been helping people around the world to better skin since 2008. The independent and progressive skin care company does this naturally, through simple, yet effective cruelty-free, vegan formulas based on time-proven herbal ingredients.

“We are excited about the recent upsurge in veganism, which has prompted more people to choose products made without animal ingredients. The new vegan accreditation from The Vegetarian Society, the oldest vegetarian organisation in the world, is a sign of the zeitgeist. We’re thrilled to be a part of the movement towards a more compassionate lifestyle by making it easy for people to spot and choose cruelty-free and vegan products.” – Boris Zatezic, Founder and CEO at MuLondon.

The Vegetarian Society Vegan Approved trademark is only licensed to products that meet their strict criteria. The accreditation involves independent ingredient and production method checking by the experts at the Vegetarian Society. This means all products are free from GMO, animal-derived ingredients or animal testing and without cross-contamination during production.

Vanessa Brown, Head of Business and Catering Services at the Vegetarian Society, comments: “The number of vegan consumers across the country is continuing to rise and we’ve seen a huge appetite for animal-free products across all grocery sectors, from food to beauty. We have experienced increasing demand for a vegan trademark from our customers to ensure they stand out from the crowd and can proudly display their vegan credentials. We are delighted that MuLondon is licensed to carry the Vegetarian Society Approved vegan trademark.”